Lazada Advertising Services

Increase your store’ s traffic, reach and sales conversion rates on Lazada by promoting through product search. A BETTER
TOMORROW
STARTS TODAY

Lazada Advertising Services

Lazada is one of Thailand’s top e-commerce platforms. According to recent statistics, Lazada has tripled its Gen Z customer base in the past few years and new sellers have increased their revenue by up to 75% on the platform. This clearly demonstrates that advertising on Lazada is a crucial channel that brands should not overlook if they sell products online.

Types of Lazada Ads

Lazada, a leading e-commerce platform, offers a wide variety of products across all categories, including electronics, appliances, fashion, clothing, footwear, cosmetics, baby products, home essentials, mother and baby products, agricultural products and more. Lazada also provides various advertising tools that help sellers reach a broader audience, boost sales and grow their business effectively.

Sponsored Search: Ads matching Search

This type of Lazada Ads appears when users search for products related to the keywords we set. For example, if a user searches for “running shoes”, the Sponsored Search ad for running shoes stores will appear in the search results. This tool helps users find desired products quickly and conveniently while increasing the visibility of our products and driving rapid sales growth. The strategy for this type of ad is to choose keywords that match your business products and track the results to improve the ad campaign’s quality.

Sponsored Product: Recommended Product Ads

This advertising tool displays results on Lazada’s product detail pages, including the home page, product categories and recommended products. This advertising shows other products similar to what the user recently searched for, attracting attention and encouraging the discovery of new products. It also increases the chances of selling new products, products needing promotion or products seeking increases reach. The strategy for this ad involves selecting the appropriate products for advertising and defining the target audience to match your products.

Collaborative Ads (CPAS Ads): Brand Collaboration Ads

Collaborative Ads, also known as CPAS (Collaborative Performance Advertising Solution) are ads on other platforms like Google, Facebook, Instagram, Youtube and TikTok, resulting from collaboration between the store and Lazada. These dynamic ads pull product information, images, prices and promotions from the catalog we connected. When users show interest and click on the ad, they are taken to the product page on Lazada, where they can directly purchase our products. This approach reaches a broader audience, simplifies the purchase process and increases sales opportunities.

Why Advertise on Lazada with ForeToday

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Top Sales Ranking

We have helped businesses achieve the number one sales rank on Lazada and Shopee for three consecutive years.

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Shop Design and Management

Our shop design and management services can handle everything from designing and opening your store in Lazada to achieving your first sale and promoting your store in the future.

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Customer Retargeting

We can convert hesitant customers who visited your store but didn’t make a purchase by showing them repeat ads on facebook, encouraging them to return and buy the product they previously viewed.

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Tailored Strategies

We utilize a variety of marketing strategies tailored to your business within your budget, ensuring your products stand out and stay better positioned than your competitors.

Benefits of ADS Lazada

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Store Ranking

Your store will rank on the first page, increasing visibility, reach and sales conversion rates.

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Retargeting Ads

Utilize Dynamic Ads that display images and prices of your products on Lazada and other channels. This ensures that customers who previously viewed, followed, liked or added your products to their cart will see your product ads again.

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Pay Per Click

You only pay for the advertisement when a customer clicks to view your product, ensuring that your advertising budget is spent only on genuinely interested potential customers.

A BETTER TOMORROW STARTS TODAY.

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